I was reading Publishers Weekly, and saw that they had printed a list of the hardcover religion bestsellers. From this list I was able to remind myself that no one in publishing can ever really predict what will sell and what won't. Take the perfect author. Give him the perfect subject. And still there's no guarantees. The book that got me thinking like this? It's entitled Jesus of Nazareth, and it's written by none other than Pope Benedict XVI. Perfect subject, perfect author. But, alas, His Holiness had only made it to number three on the list. Talk about a tough publishing market! What does a guy have to do to make it to number one these days???
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