I probably shouldn't admit this here, but we do have a secret plan in mind when we mail out each new volume of Select Editions. Simply put, we want to grab you the minute you open the carton. As soon as you see the collection of books in that volume, we want you to drop everything and start reading. And there's a method to our plan.
First of all, we need some big names. Authors like Michael Connelly and James Patterson who practically own the bestseller lists. Then we need somebody new and good that you might otherwise have never heard of, like Patrick Taylor. We fill out the bill with one of our personal favorites, the deliciously romantic Elizabeth Adler.
Next, we need to mix up the stories. They've got to be different, and they've got to work together, like the courses of a meal. They've got to be complementary to each other. And it's nice if there's something in each volume to appeal to everyone in the family when they open the carton. So there's a police procedural (The Overlook), a love story with exotic settings with a undercurrent of suspense and a dash of humor (Meet Me in Venice), a mind-boggling crime-of-the-century caper (Step on a Crack), and a tender tale of a young doctor learning the ropes in rural Ireland (An Irish Country Doctor). Something for men, something for women, something for everybody.
So maybe that's our biggest secret. We're trying to find something for everybody, to create a volume you just can't wait to read and share. Our January 2008 volume is, we hope, a winner on all counts.
Friday, December 28, 2007
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