The Guardian found this site, bookseer.com. You plug in the name of the book you just finished, and it recommends the book you should read next. It's fun, but flawed. The article explains why, then goes on to ask the question, okay, exactly how do we decide what to read next? Interesting.
Guardian: What methods do most people actually employ to move from one book to another? Is it the "if you liked this, try this" suggestions of online retailers such as Amazon? Or perhaps newspaper and journal reviews, a bookseller's expertise, serendipitous browsing or the opinion of friends? Could it even be, flying in the face of the maxim, a book's cover? More...
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