The NY Times calls it Titlenomics; we call it the Joy of Titles

This is a fun article in the New York Times on how book titles seem to get used over and over again, once they demonstrate a certain popularity, and mellifluousness, the first time out.

Capitalizing on popular titles has a long pedigree in the publishing industry. A well-turned phrase can give birth to dozens of offspring. Edward Gibbon’s monumental “History of the Decline and Fall of the Roman Empire,” first published in 1776, has inspired variants for more than two centuries. More...