In-book ads

The question of how people are going to make money from e-books is very much kicking around the internet these days. The price point of $10 seems to be popular, compared to a hardcover book at, say, $25. But the less money paid for a book means the less money going into not just the production of the book itself but also advertising and promotion and, yes, editing. This article in Fast Company, via Joe Wikert, talks about the possibility of advertising appearing in e-books. It could be the future.

FC: Amazon's just filed a number of patents that point to the inevitable but perhaps undesirable expansion of advertising onto its much-vaunted Kindle e-reader. If it happens, would you tolerate in-book or in-magazine embedded ads? More...