Wednesday, July 22, 2009

Target's Book Club Proves to be Bestseller-maker

If Oprah can do it, why not Target? Target's book club has proven to be a huge boon to small-name authors who've been fortunate enough to have their books selected for the Target book club. We love the idea of unheralded authors getting some unexpected sales.

NYT: In publishing circles Target has long been known as a place that can move many copies of discounted best sellers, as do other mass-merchant retailers like Wal-Mart and Costco. But in the last few years, much in the way it has cultivated its image as a counterintuitive purveyor of Isaac Mizrahi clothes or Michael Graves tea kettles, Target has been building itself into a tastemaker for books. Through its book club, as well as a program it calls Bookmarked Breakout, both started in 2005, the company has highlighted largely unknown writers, helping their books find their way into shopping carts filled with paper towels, cereal and shampoo. More...

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